What is SEO Testing?
SEO testing is an experiment that makes it possible to determine how best to build a marketing strategy and adjust it.
If you include the testing stage in the SEO strategy, you can avoid many unforeseen surprises, which means that the company will be able to scale faster. If you do not conduct SEO testing in ordinary advertising companies, this will lead to significant costs and loss of time.
Why SEO Testing is So Important?
How to gain an advantage in competitive niches through SEO testing? In fact, it makes it possible to find and check indicators with optimal targeted impact. In other words, testing will show whether everything that is installed and used works.
The main rule is as follows: everything that can be measured must be checked, that is, tested. This is a mandatory stage of the workflow during the launch of any projects, tasks.
Here is a list of the most popular experiments to improve organic traffic of the site you can do:
The title tag is one of the first elements that users see in search results, so it has an important impact on the clickability of the snippet and in SEO Testing.
CTR and its derivatives are important ranking factors in search engines that Google algorithms take into account when evaluating the quality of organic traffic. A better CTR in SEO Testing will contribute to a better ranking of the site.
You can conduct SEO Testing, tracking changes in positions and CTR, for this:
- Add or remove the company name.
- Use action words such as “buy”, “order”, etc.
- Add or remove the phrase “free shipping”.
- Change the length of the header.
Remember that users read the title before going to one or more search results.
After testing the changes on a separate group of pages, you can see how they can affect the CTR and position of the entire site and organic traffic.
The description meta tag is displayed immediately under the snippet header, giving the user and the search engine information about what this page is about. It can also be used to stimulate transitions by listing your advantages.
To run an SEO test, for example, add or remove:
- Rating stars.
- Promotions such as “free shipping”, etc.
- Additional keywords.
Think about what changes in the description can find a greater response from your potential customers, in turn, improve CTR and organic traffic.
To Improve Organic Traffic in SEO Testing add H1-6.
H1-6 tags are page elements that help Google understand the content of the page. You should have one title for each page and several subheadings to break the text into parts.
You can experiment with them to help improve the clarity of the page content for search robots, so they can better find the results they need for their users.
Do a split site SEO Test to find out if any of the changes will affect your traffic:
- Add the h1 tag.
- Change the length of the header.
- Break the text into subheadings h2 and h3.
- Use keywords.
Alt Images for SEO Testing.
Search engines rely on alt text to interpret images and search for suitable results for users. You can test, change the Google ranking of a page or image search when editing text, the alt.
Some SEO Testing Experiments related to alt include:
- Remove hyphens and special characters.
- Use keywords.
Deleting Elements for SEO Testing.
All the previous SEO tests that are recommended are related to specific elements on the page, such as title, h1 and alt.
However, it is likely that you have elements that are not essential to the page itself, but can still be part of experiments for SEO testing.
You can check whether removing any elements has a positive or negative effect on the ranking in the search, for example:
- Bread crumbs.
- Social media buttons.
- Pop-up forms.
Moving Elements is One More SEO Testing Experiment To Improve Organic Traffic.
It is not always necessary to completely remove elements for testing. You can check if just moving elements affects SEO results, for example:
- Move the navigation menu.
- Move the block with the main content;
- Move the images.
Keep in mind that such changes may affect user behavior on the page. In this case, you will have to take into account not only changes in positions in the search, but also behavioral metrics. This way you can determine the optimal page template.
Internal Links For SEO Testing.
Internal links direct users and search robots to other pages of the site. They can improve user behavior, in particular the bounce rate, time on the site and the number of pages per session.
You can run a test with internal links to determine how this will affect SEO Testing:
- Change the placement of links on the page.
- Adjust the pages to which the links lead.
- Experiment with the nesting level.
SEO Testing: Markup.
One look at the Google search results shows that 10 days of results and nothing else have passed. Now you will see a number of extensions in which reviews, organizations, recipes, news and others.
All of them are done using markup, which is a way of structured data to show search robots exactly what additional information they can extract from your pages.
Anything that is healthier and more attractive than improved organic traffic will attract more attention. So you can test the hypothesis:
- Whether markup matters.
- Try different data structuring formats.
- JSON-LD and microdata.
If you see positive results, and they are statistically significant, you will be able to apply the changes more widely, covering other pages.
Are You Ready to Start SEO Testing?
As you can see, there are many fairly simple SEO experiments that you can run on the site to find ways to improve organic traffic.
Our company will be of great help to you in this. Start a project with semantics, divide the URL groups into control and test ones, wait for the results and draw conclusions. In this case, you will be required to participate at least.
By testing changes on small samples of pages, your site is safe, as they can be rolled back without losing traffic. If successful, expand.