The new 2023 year is coming. We are sure that it will offer new interesting challenges. It will be impossible to just sit back calmly and see how the digital market will develop under the influence of geopolitical and economic uncertainty. In order to continue to grow, business leaders should think over the focuses and activities for the next year right now. In this article you will know about the trends in SEO, which, in our opinion, will increase in 2023.
The first SEO trend in 2023 – Expert, voluminous and high-quality content
As you are interested in SEO trends in 2023, you definitely know that content has always been important and it forms the basis not only of indexing and ranking, but it is also the reason why users go to search engines for. It gives answers to questions, solves problems, and helps with the choice. Search engines understand and evaluate the usefulness of content better every year. Content should be created not for search engines and robots, but for real people.
If you want a link on the website to be placed at the top of the issuance of the content on the page by Yandex and Google, content on the page must also comply with the principle of “EAT” (expertise, authoritativeness, trustworthiness). The quality of the text is now valued higher than the number of keywords. It’s the first SEO trend that we will notice in 2023.
Behavioral factors and user focus as the second SEO trend in 2023
The main site’s task is to involve the user in interacting: reading useful content, navigating through products, sending applications, etc. Not only the content (as we discussed earlier), but also the site as a whole should be directed to the needs of the user. These indicators will work only in tandem: if the site is inconvenient, then a user may not read a cool selling article or even buy something. Latest updates of Google enhance the effect of the user experience. You should know this SEO trend 2023.
Reviews – the third SEO trend in 2023
Reviews are proof of the existence of a company and the quality of its products or services. Therefore, search engines are beginning to give preference to resources that are present on maps and sites for collecting reviews. But being present is only part of the job. It is important to monitor the company’s rating on all sites where it is represented, give feedback to users who have left reviews, and process negative reviews. So, this information must be considered in 2023 as one of the SEO trends.
The necessary minimum for any company is to be placed in Google My Business. All information about the company should be kept up-to-date on the site: description, contacts, products/services, news.
An additional plus for the site according to the new SEO 2023 trends will be the availability of product reviews directly in the product card on the site. In this case, if there is a micro markup on the reviews, then the product rating will be displayed directly in the search engine results. And the natural use of keywords in the texts of reviews will be an additional positive factor in the ranking of the page by search engines.
The fourth SEO trend in 2023 – Quality of backlinks
Do not underestimate such a criterion as the reference mass. This is still an important parameter for ranking a site in search results. Incoming links signal to search engines about the good quality of the site. We see that the influence of the quality of links on the ranking results of the site is becoming stronger. Now, choosing between 10 links from low-grade resources and 1 from a well-known and popular site, it is worth giving preference to the second option. All in all, consider it in 2023 as one of the SEO trends.
Other good ways:
- Outreach — establishing contacts with webmasters and site owners to host content with links. This method differs from others in its “humanity”. Communications are built between people on mutually beneficial terms.
- Crowd marketing is the creation of profiles on sites for reviews and forums in order to respond to other users from these accounts. It is necessary to advise your products, work out objections, give answers to questions, and most importantly — link to your website while answering.
- Multilevel link building is a method in which links are conditionally divided by levels of significance. The better the resource on which the link is placed, the more significant it is. First, a link of the 1st level (the most significant) is placed on the promoted site, after another link is placed on the site with this link, but already of the 2nd level (less significant). The essence of the method is that little-significant links, as the sites on which they are placed develop, will gain weight and transfer it to the sites to which they direct users.
Of course, the number of SEO trends is only increasing every day, and it is impossible to take everything into account. But if you want to boost your digital activities, make sure you’re up to date with the latest digital trends in 2023.
If you would like to stay on top of the search results at Google or another search , it’s essential part to understand what the current SEO trends are and how they affect your marketing steps and strategies. Reach us right now!