What is Core Web Vitals?
Core Web Vitals is part of the Web Vitals metrics used to evaluate web pages and included in all Google tools. Site owners should take these metrics into account. Each indicator, the Core Web Vitals, represents a separate aspect of the user’s experience of interacting with the site, measured in the field and reflecting real actions to achieve a critical user-oriented result.
“Essential vital Web resources”. The current set for 2020 focuses on three aspects of user interaction: page loading speed, interactivity and visual stability.
Step 1: Check If You Need To Optimize Your Core Web Vitals
We advise you to visit Search Console, a Google tool that provides in-depth reporting on how well your website does in search results.
In case you have Search Console configured on your site, you can quickly see your website’s live Core Web Vitals reports. If not, here’s how to get your website set up on Google Search Console.
This Core Web Vitals tab shows how well your website is doing according to Google’s user experience metrics.
If you have only “good URLs” then you’re doing well and don’t have to worry about further optimizing Core Web Vitals for SEO.
But, if some of your pages are marked as “poor” or “needs improvement”, then improving the Core Web Vitals metrics could help your site rank higher on Google.
Step 2. Add outgoing, internal and incoming links
To prove the relevance of a resource to search engines, it is necessary to look at various sources. Here are a few types of links.
Internal — links to articles and publications on your site.
External — links to third-party resources.
Inbox — mentions your platform on other sites.
Links to reliable and trustworthy resources show that your content is of high quality and accurate.
The more incoming links, the higher the place in the search results, since Google considers such a site as a reliable and up-to-date resource.
Step 3. Don’t forget about the meta description
This element is often forgotten, but it is very important for ranking in Google.
A meta description is a summary under a link to a Google site. This is the text that users read before going to the resource. Each page needs its own unique meta description. If you don’t fill in this information yourself, the website server will create it automatically.
The meta description allows you to give a brief overview of what the user will be able to find on the page. To get more clicks on the site, the text must be attractive and clearly describe the purpose of the page. The recommended length of the meta description is 155-160 characters.
However, keep in mind that if search engines find your meta description inaccurate, they can replace it with their own.
Step 4. Make sure the content is clear
Even if the target audience of the resource is professionals with higher education and many years of experience, the information should be available even for a sixth grader.
Most users prefer a simple feed. They don’t want to solve complex language constructions and professional jargon.
Google tracks how much time users spend on a website. And if the content is easy to read, it keeps the attention of customers on the page longer, which increases its ranking in search results.
Step 5. Add key search queries or phrases
The basis of SEO is the study of keywords or search queries that lead users to the site. Before using this tool, it is important to understand who your target audience is and what they are looking for.
The more time you spend studying this strategy, the better results you will achieve in the long run.
Start Optimizing Your Core Web Vitals For Better Performance
The product is built for Core Web Vitals optimization, combining Google’s real user data with in-depth reports that help you make your website faster.
SEO is a continuous process that includes almost all aspects of digital marketing (content, design, partnerships, PR and much more). Many of these initiatives will take time and a dedicated team to implement.